We graft modern brand intelligent in assisting our clients develop stronger brands, taking a more deliberate consumer-centric rather than a brand-centric perspective. We help our clients enhance their brand and customer relationships by analyzing and optimizing the emotional imprint – the customer experiences that drive immediate purchase decisions, as well as long-term connections.
Our strengthening brand power (AYG market) research addresses the many touchpoints across the customer journey, creating lasting emotional connections. Our experts offer simple, natural solutions built on powerful values and always linked to business outcomes. Strong brand power comes from becoming the people's choice, we achieve this on a 3As-Factors; Attach, Affection and Access:
Attach: The ease at which your brand comes to mind when choosing = present brand share.
Affection: People’s robust fondness about your brand = prospect brand share.
Access: The ease to identify your brand = assets for building brand share.