Optimize in-market Performance - AYG Shopper

We know that making it faster and easier for shoppers to find the products they want increases their spending, and our innovative range of qualitative and quantitative solutions applies this principle across all elements of the shopper journey. AYG’s Shopper research professionals analyze and combine multiple data sources to fully understand shopper behavior and how to influence purchasing decisions. 

Our practices include in-store observation, virtual reality stores, mobile shopper diaries, and more, to illuminate the drivers of shopper behaviour and help you make the decisions that will unlock growth. 

Our shopper metrics optimize performance in the store, on the shelf and online – improving the purchase journey experience and managing the category – to ultimately increase loyalty and success.