The pressure to respond to dynamic change of consumers’ needs are growing; yet launching new products is getting riskier. Identifying market innovation opportunities means getting the right balance between competitive trends and market influencers and evolving consumer needs. To succeed, brands managers need to understand how to connect new products or services with consumers’ lives.
We help consumers and employees inject unique value across the various stages of the innovation funnel in addition to the expertise offered by innovation, research and development (R&D) specialists.
AYG designs and develops new emotive experiences that keep your brand fresh and relevant by anticipating future needs. We guide you on your innovation journey - from growth planning to product launch forecasts. We validate and suggest areas for improvement of ideas, concepts and products through a sequential and integrated flow from idea development, idea screening to concept testing, in-house user testing and early in-market performance testing.